The application of scratch cards in marketing and promotional activities
There are various application methods for scratch cards in marketing and promotional activities, and the following are some common application methods:
1、Provide discounts and discounts: Enterprises can hide specific discounts, discounts, or special offers below scratch cards to attract customers to purchase products or services. After customers purchase, they can scrape open the coating to reveal the discount amount or discount code.
2、Awards and gift giving: Scratching cards can be designed in the form of different awards or gifts. After scraping off the coating, customers will receive corresponding rewards based on the revealed results, such as free products, gift cards, lottery opportunities, etc.
3、Promoting sales compliance: Enterprises can set sales targets and use scratch cards as incentive mechanisms. When sales personnel or teams reach the set sales targets, they will receive scratch cards, which give them the opportunity to receive bonuses, gifts, or other rewards.
4、User registration and data collection: Enterprises can use scratch cards to encourage users to register and participate in surveys. Before scraping off the coating, users need to fill in personal information or complete survey questions to help companies collect data about the target audience.
5、Social media interaction: Scratching cards can be combined with social media interaction, such as by scanning QR codes or sharing content to reveal more rewards or special offers. This helps to expand brand influence, increase social media attention, and encourage users to participate and share activities.
6、Promotion activity diversion: Enterprises can use scratch cards as a diversion tool for promotional activities, such as distributing scratch cards to attract customers to the store or event site, and providing additional discounts or benefits during prize redemption.
7、User Loyalty Program: Scrap cards can be used as part of a user loyalty program, providing customers with different levels of scrape cards based on their consumption amount or point level, thereby rewarding their loyalty behavior and prompting them to purchase again.
Scraping cards have the characteristics of being eye-catching and highly interactive in marketing and promotional activities, which can attract customers' attention and stimulate their participation, thereby achieving the goals of brand promotion and sales growth.
1、Provide discounts and discounts: Enterprises can hide specific discounts, discounts, or special offers below scratch cards to attract customers to purchase products or services. After customers purchase, they can scrape open the coating to reveal the discount amount or discount code.
2、Awards and gift giving: Scratching cards can be designed in the form of different awards or gifts. After scraping off the coating, customers will receive corresponding rewards based on the revealed results, such as free products, gift cards, lottery opportunities, etc.
3、Promoting sales compliance: Enterprises can set sales targets and use scratch cards as incentive mechanisms. When sales personnel or teams reach the set sales targets, they will receive scratch cards, which give them the opportunity to receive bonuses, gifts, or other rewards.
4、User registration and data collection: Enterprises can use scratch cards to encourage users to register and participate in surveys. Before scraping off the coating, users need to fill in personal information or complete survey questions to help companies collect data about the target audience.
5、Social media interaction: Scratching cards can be combined with social media interaction, such as by scanning QR codes or sharing content to reveal more rewards or special offers. This helps to expand brand influence, increase social media attention, and encourage users to participate and share activities.
6、Promotion activity diversion: Enterprises can use scratch cards as a diversion tool for promotional activities, such as distributing scratch cards to attract customers to the store or event site, and providing additional discounts or benefits during prize redemption.
7、User Loyalty Program: Scrap cards can be used as part of a user loyalty program, providing customers with different levels of scrape cards based on their consumption amount or point level, thereby rewarding their loyalty behavior and prompting them to purchase again.
Scraping cards have the characteristics of being eye-catching and highly interactive in marketing and promotional activities, which can attract customers' attention and stimulate their participation, thereby achieving the goals of brand promotion and sales growth.
