Design and layout of scratch cards in the production process
The design and layout in the production process of scratch cards usually include the following steps:
Design concept and objectives: Determine the design concept and objectives of the scratch card, and develop the design direction based on the desired promotional effect or lottery theme.
Size and Material Selection: Determine the size and shape of the scratch card, usually by choosing a common business card size or custom size. Select suitable materials, such as paper or plastic, to meet the production requirements of scraping off the coating.
Award and Rule Setting: Set the types, quantities, and rules of awards based on the needs of promotional activities or lotteries. Ensure that award settings are reasonable and in line with budget.
Scratch off coating design: Design the style and position of the scraped off coating. Specific colors of coatings, patterns, small icons, etc. can be used to increase visual appeal and the fun of scraping.
Award and text content design: layout and design the set awards and related text content. Choose the appropriate font, size, and layout to ensure that the information is clear and easy to read.
Image and pattern design: If necessary, add images or patterns to the scratch card for decoration and ensure that they match the overall design style.
Brand identity and promotional language design: Incorporate brand identity or company logo as well as attractive promotional language into the design to enhance brand recognition and promotional effectiveness.
Add anti-counterfeiting elements: Add anti-counterfeiting elements such as special patterns, micro text, QR codes, etc. to the design as needed to increase the security and authenticity of the scratch card.
Printing and production: After completing the design, provide the design documents to the printing factory or manufacturer for printing and production. Ensure printing quality and normal production of scraped coatings.
In the design process, attention should be paid to creativity, visual appeal, and ease of use, and consideration should be given to the fit with the target audience and brand image. At the same time, pay attention to the functional requirements of the scratch card, such as the smoothness and durability of the scraped coating, as well as considerations of anti-counterfeiting and safety factors.
Design concept and objectives: Determine the design concept and objectives of the scratch card, and develop the design direction based on the desired promotional effect or lottery theme.
Size and Material Selection: Determine the size and shape of the scratch card, usually by choosing a common business card size or custom size. Select suitable materials, such as paper or plastic, to meet the production requirements of scraping off the coating.
Award and Rule Setting: Set the types, quantities, and rules of awards based on the needs of promotional activities or lotteries. Ensure that award settings are reasonable and in line with budget.
Scratch off coating design: Design the style and position of the scraped off coating. Specific colors of coatings, patterns, small icons, etc. can be used to increase visual appeal and the fun of scraping.
Award and text content design: layout and design the set awards and related text content. Choose the appropriate font, size, and layout to ensure that the information is clear and easy to read.
Image and pattern design: If necessary, add images or patterns to the scratch card for decoration and ensure that they match the overall design style.
Brand identity and promotional language design: Incorporate brand identity or company logo as well as attractive promotional language into the design to enhance brand recognition and promotional effectiveness.
Add anti-counterfeiting elements: Add anti-counterfeiting elements such as special patterns, micro text, QR codes, etc. to the design as needed to increase the security and authenticity of the scratch card.
Printing and production: After completing the design, provide the design documents to the printing factory or manufacturer for printing and production. Ensure printing quality and normal production of scraped coatings.
In the design process, attention should be paid to creativity, visual appeal, and ease of use, and consideration should be given to the fit with the target audience and brand image. At the same time, pay attention to the functional requirements of the scratch card, such as the smoothness and durability of the scraped coating, as well as considerations of anti-counterfeiting and safety factors.
