Chinese market competition with scraping card
In the Chinese market, scraping cards are widely used marketing tools, but they are also facing fierce competition.
Price competition: Due to the relatively low cost of making scraping cards, there is a price war phenomenon in the market. Different manufacturers adopt a price reduction strategy to compete for market share, which has led to a decline in the price of scraping cards, and at the same time, some consumers have doubts about product quality.
Design innovation: In the market, design innovation is the key to whether the brand can get the favor of consumers. If the design of the scraping card is too ordinary or lacking attractive, it is difficult to impress consumers, which will affect the propaganda effect. Therefore, scratch card manufacturers need to focus on design and innovation, try novel, fashionable and interesting elements in design, and strengthen user experience.
Marketing scenarios: There are many marketing scenarios for scraping cards, such as retail, catering, and entertainment. However, the audience and needs of different scenarios are different. In marketing, manufacturers need to choose a scene that suits them and carry out targeted propaganda for specific scenes in order to truly achieve results.
Service Quality: In the scratch card market, the service quality between manufacturers is also a competition. Customers need to get satisfactory after -sales services after buying scraping cards, including production cycles, delivery periods, quality assurance, after -sales service, and so on.
In short, the competition in the Chinese market is mainly reflected in price, design, marketing scenarios, and service quality. Only by optimizing and improving from these aspects can the products get better status and benefits in the market.
Price competition: Due to the relatively low cost of making scraping cards, there is a price war phenomenon in the market. Different manufacturers adopt a price reduction strategy to compete for market share, which has led to a decline in the price of scraping cards, and at the same time, some consumers have doubts about product quality.
Design innovation: In the market, design innovation is the key to whether the brand can get the favor of consumers. If the design of the scraping card is too ordinary or lacking attractive, it is difficult to impress consumers, which will affect the propaganda effect. Therefore, scratch card manufacturers need to focus on design and innovation, try novel, fashionable and interesting elements in design, and strengthen user experience.
Marketing scenarios: There are many marketing scenarios for scraping cards, such as retail, catering, and entertainment. However, the audience and needs of different scenarios are different. In marketing, manufacturers need to choose a scene that suits them and carry out targeted propaganda for specific scenes in order to truly achieve results.
Service Quality: In the scratch card market, the service quality between manufacturers is also a competition. Customers need to get satisfactory after -sales services after buying scraping cards, including production cycles, delivery periods, quality assurance, after -sales service, and so on.
In short, the competition in the Chinese market is mainly reflected in price, design, marketing scenarios, and service quality. Only by optimizing and improving from these aspects can the products get better status and benefits in the market.
