Brand logo and slogan design in the production process of scratch cards
In the production process of scratch cards, brand logo and promotional language design are important components that can be used to strengthen brand image, enhance awareness, and establish connections with target audiences. Here are some suggestions and considerations:
Brand Identity Design:
The brand logo should clearly and concisely express the characteristics and values of the brand. It can be an icon, letter combination, or a distinctive symbol.
Use the brand logo in a suitable position on the scratch card to ensure it is easy to identify and coordinated with the overall design style. The size and color of the logo also need to be adjusted appropriately based on the size and background of the scratch card.
Design of promotional slogans:
The promotional message should be concise, attractive, and able to accurately convey the core information of the brand or the advantages of scratch cards. It can be brand slogans, special promotional messages, or challenging slogans that encourage participation.
Use language that is easy to understand and remember, avoiding overly complex or obscure expressions. Ensure the readability of the promotional message on the scratch card, so that players can easily understand and feel the information inside.
Font and color selection:
In the design of brand logos and slogans, choose fonts that are suitable for the brand style and target audience. The font should be consistent with the overall scratch card design style to ensure visual coherence.
Color selection is also important, using colors that match the brand logo or choosing colors that attract the attention of the target audience and align with the brand image.
Location and size:
The position of the brand logo and promotional message should be clearly visible on the scratch card and not conflict with other important design elements.
Adjust the size and proportion of the brand logo and promotional message based on the size and layout of the scratch card, to achieve visual balance and harmony.
The most important thing is to always maintain brand consistency and creativity in the design process of brand identity and promotional messages. Ensure that brand logos and slogans effectively convey brand value, attract target audiences, and integrate with the overall scratch card design style.
Brand Identity Design:
The brand logo should clearly and concisely express the characteristics and values of the brand. It can be an icon, letter combination, or a distinctive symbol.
Use the brand logo in a suitable position on the scratch card to ensure it is easy to identify and coordinated with the overall design style. The size and color of the logo also need to be adjusted appropriately based on the size and background of the scratch card.
Design of promotional slogans:
The promotional message should be concise, attractive, and able to accurately convey the core information of the brand or the advantages of scratch cards. It can be brand slogans, special promotional messages, or challenging slogans that encourage participation.
Use language that is easy to understand and remember, avoiding overly complex or obscure expressions. Ensure the readability of the promotional message on the scratch card, so that players can easily understand and feel the information inside.
Font and color selection:
In the design of brand logos and slogans, choose fonts that are suitable for the brand style and target audience. The font should be consistent with the overall scratch card design style to ensure visual coherence.
Color selection is also important, using colors that match the brand logo or choosing colors that attract the attention of the target audience and align with the brand image.
Location and size:
The position of the brand logo and promotional message should be clearly visible on the scratch card and not conflict with other important design elements.
Adjust the size and proportion of the brand logo and promotional message based on the size and layout of the scratch card, to achieve visual balance and harmony.
The most important thing is to always maintain brand consistency and creativity in the design process of brand identity and promotional messages. Ensure that brand logos and slogans effectively convey brand value, attract target audiences, and integrate with the overall scratch card design style.
