Application of promotional scratch cards in the e-commerce industry
In the e-commerce industry, promotional scratch cards can be applied in various ways. Here are some common examples:
1. Promotion activities: E-commerce platforms can use scratch cards in specific promotional activities. For example, limited time discount events, shopping festivals, or special promotions. Customers receive scratch cards during the shopping process and can uncover the scratch layer to obtain discount codes, coupons, or other rewards.
2. New user registration rewards: In order to attract new users to register and improve conversion rates, e-commerce platforms can provide scratch cards as registration rewards. New users can obtain a scratch card after registering their account, and uncover the scratch layer to obtain discounts, free gifts, or other discounts.
3. Full consumption reward: E-commerce platforms can set a certain threshold for consumption amount, and when customers reach this threshold, they can receive a scratch card reward. Customers can uncover the scratch layer to receive additional discounts, points, or gifts.
4. Member privileges: The membership program of the e-commerce platform can be combined with scratch cards to provide unique discounts for members. Members can obtain a scratch card when shopping, revealing the scratch layer to obtain exclusive discounts, free gifts, or other privileges for members.
5. Evaluation reward: In order to encourage customers to evaluate purchased products, e-commerce platforms can provide scratch cards as evaluation rewards. After completing the evaluation, customers can receive a scratch card and uncover the scratch layer to receive discounts, points, or other rewards.
By using promotional scratch cards, e-commerce platforms can increase user engagement and purchase intention. The rewards and discounts of scratch cards can stimulate customers' interest, increase their motivation for purchasing decisions, and enhance their loyalty to e-commerce platforms.
1. Promotion activities: E-commerce platforms can use scratch cards in specific promotional activities. For example, limited time discount events, shopping festivals, or special promotions. Customers receive scratch cards during the shopping process and can uncover the scratch layer to obtain discount codes, coupons, or other rewards.
2. New user registration rewards: In order to attract new users to register and improve conversion rates, e-commerce platforms can provide scratch cards as registration rewards. New users can obtain a scratch card after registering their account, and uncover the scratch layer to obtain discounts, free gifts, or other discounts.
3. Full consumption reward: E-commerce platforms can set a certain threshold for consumption amount, and when customers reach this threshold, they can receive a scratch card reward. Customers can uncover the scratch layer to receive additional discounts, points, or gifts.
4. Member privileges: The membership program of the e-commerce platform can be combined with scratch cards to provide unique discounts for members. Members can obtain a scratch card when shopping, revealing the scratch layer to obtain exclusive discounts, free gifts, or other privileges for members.
5. Evaluation reward: In order to encourage customers to evaluate purchased products, e-commerce platforms can provide scratch cards as evaluation rewards. After completing the evaluation, customers can receive a scratch card and uncover the scratch layer to receive discounts, points, or other rewards.
By using promotional scratch cards, e-commerce platforms can increase user engagement and purchase intention. The rewards and discounts of scratch cards can stimulate customers' interest, increase their motivation for purchasing decisions, and enhance their loyalty to e-commerce platforms.
